What’s social media analysis?
I want to share my understanding of social media analysis from the following points.
First, what is social media analysis? I think it includes two main parts: one is the data source from social media, the other is data analysis technology. And the target is to solve various problems basing on analyzing social media data. Currently, social media represented by blog, Facebook, twitter and YouTube, and text mining, natural language processing technology are usually used to analysis these social media data. They transform qualitative data into quantitative data and further study its implications.
I have thought about some application scenarios of social media analysis, from which I can better understand its execution process and function.
Scenario 1: Building user modeling especially when the enterprise needs to expand its business. Companies can use social media data to dig out useful information for future business, such as characteristics of potential customers, future popular product trends and so on. If a company is going into the hospitality industry, they can collect Facebook posts about housing and travel. Then using natural language processing or other machine learning algorithms to figure out the characteristics of future customers. For example, if it is found that many young people prefer choosing to take Monday off and have a three-day holiday together with Saturday and Sunday, then the company can design a three-day housing package to attract more customers.
Source: https://socialbeta.com/t/60657
Scenario 2: Helping enterprises monitor product quality and maintain company image. It’s common that people like to release their stress on social media. More and more users release their frustrations by tweeting or updating their Facebook status. For example when they’re stuck in airports, traffic jams, car breakdowns. Companies can collect these data and analyze them to find out the image in people’s minds about their brands, so that they can improve their service better. There is a famous example, researchers at Virginia tech university’s school of business have compiled social media posts about faulty cars by Honda, Toyota, Chevrolet and others, which are then used to analyze safety and performance issues. This is the first large research project to demonstrate the usefulness of social media data for vehicle quality management. As project co-leader Abraham says, “there is a lot of valuable content on social media about vehicle quality that has never been discovered or exploited by automakers. “If auto manufacturers can use these data, I think it will be of great help for them to improve the quality of their vehicles and improve their brand image.
Source: https://socialbeta.com/t/60657
Scenario 3: Monitoring changes in public sentiment. As users of social media are highly active now, people are willing to share their emotions on social media spontaneously, so posts related to emotions can be collected to analyze the changes of public emotions and even the influencing factors. A team from the university of Bristol, for example, looked at 484m twitter messages created by more than 9.8m people in the UK between July 2009 and January 2012. Not surprisingly, the researchers found that public sentiment was highly correlated with the current economic climate, with negative mood swings associated with fiscal austerity and high social stress.
Source: https://www.iyunying.org/social/4826.html
To sum up, I think the application of social media analysis has been very rich, but there is still a great prospect for development. With the increase of social media users and the development of data analysis technology, social media analysis will definitely provide us with more help in the future.
Yue_yue 
In this article, you listed three application scenarios of social media analysis, with detailed examples to help me better understand the role and importance of social media analysis.The idea and perspective of the article are unique, letting me understand the indispensable role of social media analysis in our society.This is a good article to recommend! You did awesome!!!
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This is a really useful blog post. Although I know social media data analysis is very helpful for business, I don’t know any specific cases.I was pleasantly surprised by your blog’s detailed examples of three application scenarios. But I think there are may be many other application scenarios besides business.
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Thanks for your comment ! It is true that the application scenarios of social media analysis are very extensive, but what I have learned so far are some specific applications in the business field.I think social media analysis will also be applied to nature conservation, human care and other fields in the future.
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I was impressed by your blog, especially the example of how social media analysis can help car companies build brand credibility.I agree that more and more companies should pay attention to the use of social media data to help them make better decisions.
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Thank you for your comments.! There are already many examples of social media data analysis helping enterprises make decisions, and I believe it will be applied to more fields in the future.
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You explained social media analysis based on your own understanding. I agree that it mainly consists of two parts, social media data and data analysis.But I think the focus in the data analysis phase is not only on the technology of data analysis, but perhaps also on the integration of the humanities.
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Thanks for your advice! After thinking about it, I think you are right. The data analysis of social media is different from ordinary data analysis, because the data of social media come from a wide range of sources, the data format is complex, and the analysis mainly focuses on human behavior and emotion.In the process of analysis, the techniques of behavior analysis and emotion analysis should be combined.
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I think your understanding of social media analysis is excellent and I like your examples.Now more and more companies pay attention to their brand effect, after reading your blog, I think these companies can make full use of social media data for analysis, so that they can have a more comprehensive understanding of users’ thoughts.
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This is an interesting but very objective and comprehensive article! In this article, you not only explain what social media analytics is (otherwise, why not spend time looking up a dictionary or Wikipedia?) , but also list three examples which are highly related to our life to explain what role social media analytics plays in each scenario. By reading these scenarios, I believe I have a thorough understanding of the concept of social media analytics and even its significance. Even this blog indirectly encourages me to think about other usage scenarios, which is really helpful to me!
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You share some application scenarios of social media analytics, which is very interesting and makes your article so different from other common ones. Through these scenarios, I can understand what social media analytics is concretely. And I think you are right, social media analytics will definitely provide us with more help in the future.
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Oh god. This is a great article! You not only clarify the notion of social media analytics but also come up with three real-life scenarios. Those scenarios you mentioned are what I did not think of or ignored. You elaborated these three scenarios in vivid language and introduced effective and targeted applications of social media analysis. By reading your article, I learned a lot and I am trying to improve my future articles.
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This post is very well organized, and the ideas about social media analytics are clear and novel. Besides, these three scenarios make it much more specific, which really helped me get a better understanding about social media analytics.
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I like your application scenarios. Doing concrete analysis to the specific issue really enhances the understanding of social media analysis and give me some new thinking. According to your article, social media analysis can not only help enterprise to collect customer information and improve their products and services, but also be used to investigate the social condition. Maybe it can become a good tool for government to know about people’s livelihood.
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It is a very good blog to know the concepts of social media analysis. this blog contain large amount of information together with the author’s opinion about it. Thank you for your article.
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